Built by an Operator.
For Operators.
HVAC Marketers exists because the companies that keep families comfortable deserve marketing that actually produces measurable revenue. Not reports. Not excuses. Revenue.
Alex Van Leeuwen
Founder and CEO
Why This Company Exists
HVAC Marketers was built out of frustration. After working with dozens of HVAC companies, Alex saw the same pattern playing out over and over again. Talented operators who were great at running their business were pouring money into marketing companies that could not connect their work to actual revenue.
The marketing companies would send monthly reports full of impressions, clicks, and "leads." But nobody could answer the one question every HVAC owner actually cares about: "How many jobs did this actually book, and what did each one cost me?"
That question is not hard to answer. It just requires a different approach. Instead of selling disconnected services, you have to build an integrated system that tracks every dollar from the first click to the completed job. You have to connect to the CRM. You have to track closed revenue, not just form fills. You have to be willing to be held accountable for the only number that matters.
That is what Alex built. Not a marketing agency. A system. The Lead Maximizer was designed from day one to answer that question with real numbers. And it is built exclusively for residential HVAC companies because that is the only industry we know well enough to guarantee results.
Today, HVAC Marketers serves over 150 HVAC companies across the country. Every one of them can tell you exactly what their marketing produces in booked jobs and revenue. That is the standard we hold ourselves to. If we cannot prove the ROI, we have not done our job.
What We Are Here to Do
Help HVAC business owners grow their revenue, support their families, and build companies that create real opportunities for their teams and communities.
Grow Revenue
Every strategy we build is designed to increase your bottom line. Not just your top line. We focus on the metrics that actually matter: revenue per marketing dollar, cost per booked job, and return on investment.
Support Families
Behind every HVAC company is a family. We take that seriously. Our work helps owners build businesses that provide stability, security, and opportunity for the people who depend on them.
Strengthen Communities
When HVAC companies grow, they hire more technicians, serve more homeowners, and invest in their communities. We are proud to play a role in that.
How We Operate
These are not corporate values on a poster. This is how we actually work with every client, every day.
Revenue First
Every decision we make is filtered through one question: does this drive more booked jobs and revenue?
Full Accountability
We own our results. If something is not working, we fix it. No excuses. No finger-pointing. No hiding behind vanity metrics.
Speed and Execution
We move fast. Campaigns launch in days, not weeks. Problems get solved in hours, not months. Your time is money and we treat it that way.
Operator Partnership
We are not a vendor you manage. We are an extension of your team, invested in your long-term growth and accountable for results.
Our Mission
To positively impact the lives of at least 100,000 small business families.
How We Show Up. Every Day.
These are not corporate values. This is who we are and how we operate with every client, every team member, and every challenge.
Do What's Required
We take ownership. Always.
- •We step in when something is broken
- •We solve the problem in front of us
- •We take responsibility for outcomes, not just effort
We do not hide behind job descriptions, processes, or excuses. When something needs to get done, we do it. Even when it is uncomfortable. Even when it takes longer than expected.
Bought In
We believe in what we are building.
- •We act like owners, not employees
- •We put team success above personal convenience
- •We commit fully, even when things get hard
We are not here to punch a clock. We are here because we believe in the mission, the team, and the long-term vision.
I Can Figure It Out
We are resourceful, not helpless.
- •We take initiative before asking for rescue
- •We learn tools, systems, and processes quickly
- •We ask good questions after doing our own thinking
We do not wait to be told every step. We do not freeze when there is no playbook. We figure things out.
Last 5%
We choose kindness over niceness.
- •We say the thing that helps, not the thing that feels safe
- •We give direct feedback with care and respect
- •We do not withhold truth to avoid awkwardness
Most people are 95% honest and hold back the last 5% out of fear. We do not. The last 5% means being fully honest, all the time.
Win/Win
Everyone engaged with us must win.
- •Relationships must be fair and sustainable
- •Clients pay properly and receive proportional return
- •Employees are supported, challenged, and rewarded
- •Partners are respected and paid on time
We set clear expectations and enforce boundaries. We protect people from bad decisions. If either side is not winning, we fix it or we end it.
"We do not just run campaigns. We build the marketing infrastructure that lets HVAC companies scale with confidence."
Ready to Work With a Team That Owns the Results?
We work with a limited number of HVAC companies so every client gets the attention and execution they deserve. Book a call to see if we are the right fit for your business.
Book Your Strategy Call